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Huma Ahmed

Rubber Base Step by Step

Rubber Base Step by Step

1. After preparing the nail and applying a form, apply Essential Bond and allow to dry for one minute. 

2. Using your chosen Rubber Base colour, place the gel near the cuticle line allowing room for your margin and pull the product forward towards the free edge. Be sure to cover the body of the nail with a thin even coverage of the gel. Cure in the Dual Cure Lamp, LED for 60 seconds or UV for 2 minutes. Do not remove the tacky dispersion layer after curing.

3. Apply a second thin coat of Rubber Base. Be sure to cover the body of the enhancement with a thin even coverage of the gel. Cure for 60 seconds (LED) or 2 minutes (UV). Do not remove the tacky dispersion layer.

4. Check the nail to ensure proper apex placement. To reinforce the structure of the enhancement apply a small amount of Rubber Base to the upper arch. Cure for 60 seconds (LED) or 2 minutes (UV). Remove the tacky dispersion layer using NSI Cleanse on a nail wipe.

5. Use your NSI Combo 180 Grit Buffer to file and refine the nails until smooth and balanced. Remove excess dust with your Lush Brush and wipe with NSI Cleanse to remove any dust that may be hiding in the side walls.

6. At this stage you can create nail art, apply full colour with Polish Pro or simply finish with your chosen top coat (Glaze ‘n Go, Essential Seal or FlexiGloss) then condition the cuticle and skin with Nurture Oil.

3 crucial tips in using social media to market your salon

Social media is an element of driving traffic to your service, whether you are a mobile nail technician or a salon owner, in today’s era it is a simple and effective way of increasing your marketing efforts. Whether you are just about to set up your social media or are looking to grow your social media presence, we have listed out a few tips to help you along the way. Hopefully these tips will help you keep on track with your social media profile. Being a nail technician, as well as having the skills to create amazing sets it’s just as important for you to have the ability to promote and market yourself.  

 1. Offering Valuable Content 

The most common use of social media is using it as an online portfolio to show your work, but there are other types of content you could be delivering to raise awareness of your brand and to connect with your target market efficiently.  Document your progress in your nail career, talk about that in your captions as you post. By sharing your nail journey, your followers learn more about you as a person and it builds a level of trust with them, as well as inspiring others. Keeping content varied will help keep your clients engaged and make a stronger social media profile. Once in a while, a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand. 

The bio on social media profiles is an element which often can be overlooked. When people land on your page for the first time, the bio is one of the first things they will see. It’s important to make sure your bio is easy to read and points out exactly what you offer. In an attempt to attract new followers, you can entice them to like you on Facebook or Instagram by offering 10% off their next visit, by providing exclusive vouchers, it’s a good way of attracting new followers. Another way is by encouraging your existing clients to leave a review on Facebook and to take pictures online and share them with their followers. By reinforcing positive reviews on your social media, you are connecting with potential clients on an understanding level.

It is recommended that you stick with hashtags with a million or less posts in that category. It will be highly competitive if you use a common hashtag, therefore making it difficult for your posts to reach out to more people. You will find it easy to copy and paste the same hashtags and use them for every single one of your posts. However, there is a chance that Instagram sees this as spam content which may affect how many people see your photos and videos. Avoid using the same hashtags for every single instagram post. By using the right hashtags for your photos and videos, it will increase your reach to more potential clients who will discover, like, and engage with your posts. Using hashtags is a good way to point out your location. Your target clients in your city are within reach if you just find the right hashtags to connect with them. E.g. if your salon is located in Manchester, make sure you use the hashtags related to your city #manchester #citycentre 

The Highlight section on instagram is the best way to provide new customers with more information about your services. Here is an example of some highlights you could create: 

  • Services
  • Price List
  • Behind The Scenes
  • Before & After
  • FAQ

Top Tip: Organise your popular set of nails into highlight stories. This will show new clients what you specialise in and it’s easy for the client to identify whether their needs will be matched by using your services. In a similar way,, you can use Facebook albums as a way of categorising your popular treatments/sets of nails.

2. First impression always count - layout 

 One important aspect of your social media profiles is the design element. When a prospecting client sees your social media, your facebook header and instagram feed will be the first element they will see, and we all know first impression is key. In essence, your social media reflects the standards you have set for your business. You don’t have to be a design pro to make your social media look professional and visually impressive. There are many tools out there which enable you to do so with ease. I would highly recommend Canva, as a great platform in editing graphics for your posts. You can find set dimensions for various social media profiles. Pinterest is also ideal for you to look for aesthetic layouts for your Instagram, you can choose a theme and recreate it using Canva. 

Top Tip: Match the colour tones of your posts with the decor of your salon, this keeps your social media to look consistent and fits in with your brand. For example, if your salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea. Keep it consistent!  

3. Scheduling your social media posts 

The working life of a nail technician is a very busy one and it can be challenging to find the time to post regularly. There are tools out there which allow you to schedule Facebook and Instagram posts in advance like Hootsuite and Buffer. By using these scheduling systems, not only will this save you time but will also keep your social media profiles to look more consistent. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. To keep things natural and ‘right at the moment’ feel. 

Top Tip: Research or track the best times which work well for you. By scheduling, you have control in changing the times you post one week and on another week. From there, you can see what works best for you and which times do your posts receive the most engagement.

Hopefully this post has introduced you to some new tactics and will help you utilise social media to its fullest ability for marketing your salon. 



Christmas Opening Hours

Everyone at NSI wishes you a Merry Christmas and a Happy New Year! 

Thank you for your custom throughout this year. We look forward to serving you in 2021. 

[Christmas Opening Hours] - Phone lines and Manchester Cash & Carry

We will close for business on Thursday 24th December at 12:30pm. 

We will re-open as normal on Monday 4th January 2020 from 8:30am - 5pm. 

You can still order online over the Christmas period. Please note any online orders placed over Christmas will be dispatched on Monday 4th January 2020.

Delivery Update 2020

Royal Mail Services: If you are choosing 1st class delivery at the checkout, due to resourcing issues at Royal Mail, deliveries in selected areas are likely to be limited for the rest of this week. You may experience a delay in receiving your order. Please check services in your local area. Other delivery options are operating as normal.

Christmas Delivery Dates: 

To guarantee your delivery arrives before Christmas, please place your order no later than 1pm on 

For Customers: Monday 21st December. Orders will be dispatched until 24th December. 

For Distributors: Friday 18th December 

For Colleges/Student Kits: Tuesday 15th December 

Customer Update December 2020

We're reopening! 

We have some good news! Following the government announcement of lockdown restrictions being lifted from 2nd December, our Cash & Carry and Training Academy will be back open. 

Our Manchester Cash & Carry store will open from Wednesday 2nd at 8:30am. Now you can finally shop your favourite NSI products in-store. We are still implementing measures in-store to ensure the safety of our staff and customers. Please refer to our opening times below: 

Cash & Carry Opening Hours: 

Monday - Thursday (8:30am - 5pm)

Friday - (8:30am - 1pm) 

Saturday & Sunday - CLOSED 

Click & Collect is still available so if you would prefer to pick up your order you can do so. You can choose this option when you checkout online or over the phone. Once your order has been placed, we will call you to let you know when your order is ready for collection. 

Courses at our Training Academy will be operating as normal during December with a limited capacity for each course. Please wear a face mask when attending our Training Academy. Make the most of 2020 and book a course today. 

We’re looking forward to seeing you all soon. 

Best wishes.

The NSI team.

NSI - A brand you can trust

There is nothing more scary than buying products which result in nail damage or a severe allergy. There has recently been an increase in allergies and what has been found is that ingredients listed on the safety data sheets are not matching what is in the bottle. There are many counterfeit products and white label products listed on eBay. We want to make you aware that we don’t sell any products on eBay and only distribute to reputable and genuine wholesalers. We want to make you aware of how important it is for you to consider whether the wholesaler you are purchasing from are selling genuine products. 

We have always been at the forefront of researching, developing and manufacturing innovative monomers, polymers, oligomers and many other enhancement products for the professional nail industry. 1963 marked the beginning for us in the development and research of projects aimed at making the best, most user-friendly professional only nail extension products. We were the first to develop non-yellowing, cross linked formulations which are used in all traditional acrylic systems today. 

To ensure quality control, all of our products are thoroughly tested and batch numbered. If a customer experiences a problem, it can be tracked and we can efficiently find out the source of the problem. Most of our products have a 12 month shelf life and SDS sheets are available at any time. The formulas for our products have been created in a way which takes into account both the lab and nail technician perspectives of use. Other companies are outsourcing, whereas we are in control of the entire operations and manufacturing process in house. From packaging, shipping as well as the beginning steps of testing, developing and researching. All of our products are manufactured by our own chemists in our own facility in the USA. 

We uphold customer safety as a priority and want you to be careful of who you purchase your products from, therefore we have gathered a list of reputable NSI wholesalers who will always provide genuine products. Please refer below to your local NSI stockist. 

  • A Touch of Perfection
  • Janet Walmsley
  • Absolute Hair & Beauty
  • JGR.UK Distributions Ltd
  • Adel Professional Hair & Beauty
  • Millennium Nails North West
  • Alan Howard (Stockport) LTD
  • NSI Ireland Ltd
  • Arrow Hair & Beauty Supplies Ltd
  • NSI Scotland Ltd
  • Aston & Fincher
  • Nordic Salon Solutions Ltd
  • Beauty Salon Supplies
  • Northern Supplies
  • Beauty Spot Warehouse
  • Prestige Salon Supplies
  • Beverley Robinson
  • Professional Choice Health & Beauty Supplies
  • Capital (Hair & Beauty) Ltd
  • Ray & Co LTD
  • Carreva
  • Regency Hair & Beauty Supplies
  • CTC Hair & Bty Supplies Ltd
  • Rollin Stock
  • Danni Simmons (Nail Tech Network Limited)
  • Salon Depot
  • Debbie Johnston
  • Salon Supplies 365
  • Dennis Williams LTD
  • Salons Direct
  • Direct Hair & Beauty
  • Solway Salon Supplies
  • Essentials Hair & Beauty
  • Sonelli Hair & Beauty Trading
  • Galaxy Nails Ltd
  • The Nail Company
  • Graham Hair & Beauty
  • The Warehouse Hair & Beauty Supplies
  • Gemma Lambert (The Nail Team) 
  • Ultimate Hair & Beauty Co Ltd
  • Hair & Beauty Hub
  • Wilkins & Stroud Hair and Beauty Superstore 
  • Hair Supplies
  • Hairways Hair & Beauty Ltd
  • Hazlehurst & Co



Introducing Our New Perfectly Pretty Sparkling Acrylic Powders

 

 

Introducing our new Perfectly Pretty range of sparkling acrylic powders! Offer your clients’ a sparkly set of nails with ease. The NSI Perfectly Pretty range is especially designed to offer you sparkle and strength! These versatile powders allow you to choose the way you want to work with them. They can be used as a sculpting powder, for tip and overlay or as a design powder. The only limit to what you can create is your imagination. The powders will provide you with the same quality, workability and durability you’ve come to expect from the NSI acrylic powders. The formula is highly pigmented and is perfect for ombré, fades, blends and designs.  

 

The range includes 3 new shades: 

  • Pretty Dazzling (Opaque Peach)
  • Pretty Delicate (Translucent Pink)
  • Pretty Divine (Opaque White)
 

The Perfectly Pretty powders are available in 25g priced at £7.95 + VAT and can be used with any NSI liquid. Click here to shop! 

If you haven’t already, join our Facebook group NSI Nails UK to keep up to date with our latest products, connect with other nail technicians, gain useful advice & support and be inspired. Don’t forget to share your work with us on our Facebook and Instagram page.

Christmas Opening Hours

Everyone at NSI wishes you a Merry Christmas and a Happy New Year! 

Thank you for your custom throughout 2019. We look forward to serving you in 2020. 

[Christmas Opening Hours] - Phone lines and Manchester Cash & Carry

We will close for business on Tuesday 24th December at 1pm. 

We will re-open as normal on Thursday 2nd January 2020 from 8:30am - 5pm. 

You can still order online over the Christmas period. 

Please note any online orders placed over Christmas will be dispatched on Thursday 2nd January 2020.