Who is Roxi?
Meet Roxi - NSI's new sister brand. Born from a legacy of excellence, Roxi is a fresh, modern brand created to meet the evolving needs of today's nail professionals. Meticulously crafted in the UK, our Gel Polishes and Builder Gels have been rigorously tested by our in-house experts and trusted industry partners. Every formula has been developed with safety, quality, and salon success at its core — because you and your clients deserve nothing less.
What makes Roxi special?
The Roxi brand is built on 32 years of industry experience within the NSI UK team and the vision of Roxi founder, Jackson Shaw.
Each formula along with the Roxi accessories have been thoroughly researched and tested to ensure they pass the high quality and safety standards that has established NSI UK as a leading, reputable nail supplier.
Roxi gel products are professional-only products, manufactured in the UK by experts and fully tested for quality and safety. They are Hema and TPO free.
And Roxi doesn't just deliver on quality and results — the beautifully designed bottles and sleek, modern lamp will bring serious style and sophistication to your setup for a high-end salon aesthetic.
FAQ’s
Will there be more products added to the range?
Yes! We’re already working on it so expect more to come in the next few months. If you’re registered to our mailing list you’ll hear about new releases first!
Can I order NSI & Roxi together?
Yes! Roxi is available to purchase with your NSI products or individually through the NSI website. Your products will be shipped together. All Roxi products are VAT-Free until 8th July and for a limited time if your order is over £35.00 net, delivery is FREE!
Will the NSI Builder Gel and Polish Pro Gel Polish still be available?
Yes! We’ll still be stocking the NSI brand Builder Gels and Gel Polishes. By introducing Roxi it allows us to offer you a wider range of colours that are made here in the UK. They’ll be more colour releases and we can bring you on-trend colours for every season.
Keep up to date Roxi by subscribing to our newsletter or click the image below to view the full Roxi range.
