Here's how to do it properly...
For many nail professionals, switching brands isn’t a quick decision.
Performance, consistency and trust all prioritise over colours or cost. Your reputation is built on the products you use every day, and choosing a new system means putting that reputation in someone else’s hands.
Why More Nail Techs Are Reconsidering Their Current Brand
Across the industry, we’re seeing a shift. Formulations are changing and regulations are evolving. As a result of this, many nail technicians are starting to question whether the brands they’ve relied on for years are still delivering the same consistency and transparency.
But it's important to find something stable and trust-worthy long-term, rather than chasing something new or simply "on-trend".
What Actually Makes a Brand Worth Switching To?
Before you make the move, there are a few things that matter more than anything else:
1. Proven experience
Not just a new brand entering the market, but one built on real industry knowledge.
2. Transparency in formulation
Clear, honest communication about ingredients and changes.
3. System reliability
Products that work together, not just individually.
4. Professional-first approach
Designed specifically for qualified nail technicians.
If You’re Thinking About Switching, Start Here
The Break Up Bundle:
A simple, low-risk way to trial the system.
If you’re at the stage of exploring new options, the best place to start is with a complete system you can properly trial — Explore the ROXI Break Up Bundle.
Built on Experience. Backed by Professionals.
Nail Systems International (NSI) isn’t new to this industry.
In fact, NSI was responsible for developing the original acrylic nail system, setting the foundation for modern nail enhancements as we know them today.
Over 30 years later, that same commitment to quality, education, and professional standards still drives everything we do.
ROXI has been built on that foundation and puts what nail technicians need at the heart of their mission.
From prep to finish, every step has been designed to work together. From the ROXI Dehydrator and ROXI Acid-Free Primer through to the ROXI Builder Gel System.
Ready to Fully Commit?
The Commitment Bundle:
A complete system, at a price that makes switching make sense.
Making the transition seamless.
The Commitment Bundle gives you access to a wider range of ROXI products at a significantly reduced cost, allowing you to integrate the system into your services without hesitation.
Why Nail Techs Are Choosing ROXI
- Developed alongside working nail technicians
- HEMA-free and TPO-free formulations
- Manufactured in the UK
- Fully tested as a complete system
- Backed by over three decades of industry expertise
Choosing a system to build your business on is paramount in the nail industry; your reputation follows every set of nails you create.
Our free Roxi Builder Gel Conversion Course - see details here.
The Bottom Line
Switching brands will always feel like a big decision.
But staying with a system you don’t fully trust?
That’s the bigger risk.
If you’re ready to explore something more reliable, more transparent, and built on real industry experience, Roxi is the place to start.
