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3 crucial tips in using social media to market your salon

Social media is an element of driving traffic to your service, whether you are a mobile nail technician or a salon owner, in today’s era it is a simple and effective way of increasing your marketing efforts. Whether you are just about to set up your social media or are looking to grow your social media presence, we have listed out a few tips to help you along the way. Hopefully these tips will help you keep on track with your social media profile. Being a nail technician, as well as having the skills to create amazing sets it’s just as important for you to have the ability to promote and market yourself.  

 1. Offering Valuable Content 

The most common use of social media is using it as an online portfolio to show your work, but there are other types of content you could be delivering to raise awareness of your brand and to connect with your target market efficiently.  Document your progress in your nail career, talk about that in your captions as you post. By sharing your nail journey, your followers learn more about you as a person and it builds a level of trust with them, as well as inspiring others. Keeping content varied will help keep your clients engaged and make a stronger social media profile. Once in a while, a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand. 

The bio on social media profiles is an element which often can be overlooked. When people land on your page for the first time, the bio is one of the first things they will see. It’s important to make sure your bio is easy to read and points out exactly what you offer. In an attempt to attract new followers, you can entice them to like you on Facebook or Instagram by offering 10% off their next visit, by providing exclusive vouchers, it’s a good way of attracting new followers. Another way is by encouraging your existing clients to leave a review on Facebook and to take pictures online and share them with their followers. By reinforcing positive reviews on your social media, you are connecting with potential clients on an understanding level.

It is recommended that you stick with hashtags with a million or less posts in that category. It will be highly competitive if you use a common hashtag, therefore making it difficult for your posts to reach out to more people. You will find it easy to copy and paste the same hashtags and use them for every single one of your posts. However, there is a chance that Instagram sees this as spam content which may affect how many people see your photos and videos. Avoid using the same hashtags for every single instagram post. By using the right hashtags for your photos and videos, it will increase your reach to more potential clients who will discover, like, and engage with your posts. Using hashtags is a good way to point out your location. Your target clients in your city are within reach if you just find the right hashtags to connect with them. E.g. if your salon is located in Manchester, make sure you use the hashtags related to your city #manchester #citycentre 

The Highlight section on instagram is the best way to provide new customers with more information about your services. Here is an example of some highlights you could create: 

  • Services
  • Price List
  • Behind The Scenes
  • Before & After
  • FAQ

Top Tip: Organise your popular set of nails into highlight stories. This will show new clients what you specialise in and it’s easy for the client to identify whether their needs will be matched by using your services. In a similar way,, you can use Facebook albums as a way of categorising your popular treatments/sets of nails.

2. First impression always count - layout 

 One important aspect of your social media profiles is the design element. When a prospecting client sees your social media, your facebook header and instagram feed will be the first element they will see, and we all know first impression is key. In essence, your social media reflects the standards you have set for your business. You don’t have to be a design pro to make your social media look professional and visually impressive. There are many tools out there which enable you to do so with ease. I would highly recommend Canva, as a great platform in editing graphics for your posts. You can find set dimensions for various social media profiles. Pinterest is also ideal for you to look for aesthetic layouts for your Instagram, you can choose a theme and recreate it using Canva. 

Top Tip: Match the colour tones of your posts with the decor of your salon, this keeps your social media to look consistent and fits in with your brand. For example, if your salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea. Keep it consistent!  

3. Scheduling your social media posts 

The working life of a nail technician is a very busy one and it can be challenging to find the time to post regularly. There are tools out there which allow you to schedule Facebook and Instagram posts in advance like Hootsuite and Buffer. By using these scheduling systems, not only will this save you time but will also keep your social media profiles to look more consistent. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. To keep things natural and ‘right at the moment’ feel. 

Top Tip: Research or track the best times which work well for you. By scheduling, you have control in changing the times you post one week and on another week. From there, you can see what works best for you and which times do your posts receive the most engagement.

Hopefully this post has introduced you to some new tactics and will help you utilise social media to its fullest ability for marketing your salon. 



Christmas Opening Hours

Everyone at NSI wishes you a Merry Christmas and a Happy New Year! 

Thank you for your custom throughout this year. We look forward to serving you in 2021. 

[Christmas Opening Hours] - Phone lines and Manchester Cash & Carry

We will close for business on Thursday 24th December at 12:30pm. 

We will re-open as normal on Monday 4th January 2020 from 8:30am - 5pm. 

You can still order online over the Christmas period. Please note any online orders placed over Christmas will be dispatched on Monday 4th January 2020.

Delivery Update 2020

Royal Mail Services: If you are choosing 1st class delivery at the checkout, due to resourcing issues at Royal Mail, deliveries in selected areas are likely to be limited for the rest of this week. You may experience a delay in receiving your order. Please check services in your local area. Other delivery options are operating as normal.

Christmas Delivery Dates: 

To guarantee your delivery arrives before Christmas, please place your order no later than 1pm on 

For Customers: Monday 21st December. Orders will be dispatched until 24th December. 

For Distributors: Friday 18th December 

For Colleges/Student Kits: Tuesday 15th December 

Customer Update December 2020

We're reopening! 

We have some good news! Following the government announcement of lockdown restrictions being lifted from 2nd December, our Cash & Carry and Training Academy will be back open. 

Our Manchester Cash & Carry store will open from Wednesday 2nd at 8:30am. Now you can finally shop your favourite NSI products in-store. We are still implementing measures in-store to ensure the safety of our staff and customers. Please refer to our opening times below: 

Cash & Carry Opening Hours: 

Monday - Thursday (8:30am - 5pm)

Friday - (8:30am - 1pm) 

Saturday & Sunday - CLOSED 

Click & Collect is still available so if you would prefer to pick up your order you can do so. You can choose this option when you checkout online or over the phone. Once your order has been placed, we will call you to let you know when your order is ready for collection. 

Courses at our Training Academy will be operating as normal during December with a limited capacity for each course. Please wear a face mask when attending our Training Academy. Make the most of 2020 and book a course today. 

We’re looking forward to seeing you all soon. 

Best wishes.

The NSI team.

Black Friday: We Pay the VAT!

NSI Black Friday 2020

We're here to help you restock and get back to business in December  with a VAT FREE equivalent discount on orders over £30.00 net from Friday 27th November until close of business on Monday 30th November! 

Offer is available on nail, hair and beauty products and training! Place your order online or by freephone 08008818469 for delivery or Click & Collect at our Manchester Cash & Carry.

Please note: Our Manchester Cash & Carry is closed for in-store shopping until Wednesday 2nd December, until then Click & Collect orders must be placed online or by phone and paid for before collection.

T’s & C’s apply. Black Friday offer cannot be used in conjunction with any other product offers or discount and excludes college kits and the ear piercing course. Your order will still show VAT at the checkout but the VAT value of each item will appear as a discount on each product line.
Offer ends midnight on Monday 30th November 2020.

NSI - A brand you can trust

There is nothing more scary than buying products which result in nail damage or a severe allergy. There has recently been an increase in allergies and what has been found is that ingredients listed on the safety data sheets are not matching what is in the bottle. There are many counterfeit products and white label products listed on eBay. We want to make you aware that we don’t sell any products on eBay and only distribute to reputable and genuine wholesalers. We want to make you aware of how important it is for you to consider whether the wholesaler you are purchasing from are selling genuine products. 

We have always been at the forefront of researching, developing and manufacturing innovative monomers, polymers, oligomers and many other enhancement products for the professional nail industry. 1963 marked the beginning for us in the development and research of projects aimed at making the best, most user-friendly professional only nail extension products. We were the first to develop non-yellowing, cross linked formulations which are used in all traditional acrylic systems today. 

To ensure quality control, all of our products are thoroughly tested and batch numbered. If a customer experiences a problem, it can be tracked and we can efficiently find out the source of the problem. Most of our products have a 12 month shelf life and SDS sheets are available at any time. The formulas for our products have been created in a way which takes into account both the lab and nail technician perspectives of use. Other companies are outsourcing, whereas we are in control of the entire operations and manufacturing process in house. From packaging, shipping as well as the beginning steps of testing, developing and researching. All of our products are manufactured by our own chemists in our own facility in the USA. 

We uphold customer safety as a priority and want you to be careful of who you purchase your products from, therefore we have gathered a list of reputable NSI wholesalers who will always provide genuine products. Please refer below to your local NSI stockist. 

  • A Touch of Perfection
  • Janet Walmsley
  • Absolute Hair & Beauty
  • JGR.UK Distributions Ltd
  • Adel Professional Hair & Beauty
  • Millennium Nails North West
  • Alan Howard (Stockport) LTD
  • NSI Ireland Ltd
  • Arrow Hair & Beauty Supplies Ltd
  • NSI Scotland Ltd
  • Aston & Fincher
  • Nordic Salon Solutions Ltd
  • Beauty Salon Supplies
  • Northern Supplies
  • Beauty Spot Warehouse
  • Prestige Salon Supplies
  • Beverley Robinson
  • Professional Choice Health & Beauty Supplies
  • Capital (Hair & Beauty) Ltd
  • Ray & Co LTD
  • Carreva
  • Regency Hair & Beauty Supplies
  • CTC Hair & Bty Supplies Ltd
  • Rollin Stock
  • Danni Simmons (Nail Tech Network Limited)
  • Salon Depot
  • Debbie Johnston
  • Salon Supplies 365
  • Dennis Williams LTD
  • Salons Direct
  • Direct Hair & Beauty
  • Solway Salon Supplies
  • Essentials Hair & Beauty
  • Sonelli Hair & Beauty Trading
  • Galaxy Nails Ltd
  • The Nail Company
  • Graham Hair & Beauty
  • The Warehouse Hair & Beauty Supplies
  • Gemma Lambert (The Nail Team) 
  • Ultimate Hair & Beauty Co Ltd
  • Hair & Beauty Hub
  • Wilkins & Stroud Hair and Beauty Superstore 
  • Hair Supplies
  • Hairways Hair & Beauty Ltd
  • Hazlehurst & Co



Customer Update November 2020

Company Update:

Unfortunately, following the recent government announcement that England will be entering lockdown from Thursday 5th November, our Manchester Cash & Carry will be closing on Wednesday 4th November at 5pm. Our training academy will be closed until further notice. We will be continuing to operate our Click & Collect and mail order services as usual. Our office hours will remain 8.30am to 5pm Monday to Thursday and 8.30am to 1pm on Fridays.

We will continue to update you if there are any changes to our opening hours or delivery times as soon as possible.

Best wishes.

The NSI team.

Introducing Our New Perfectly Pretty Sparkling Acrylic Powders

Introducing our new Perfectly Pretty range of sparkling acrylic powders! Offer your clients’ a sparkly set of nails with ease. The NSI Perfectly Pretty range is especially designed to offer you sparkle and strength! These versatile powders allow you to choose the way you want to work with them. They can be used as a sculpting powder, for tip and overlay or as a design powder. The only limit to what you can create is your imagination. The powders will provide you with the same quality, workability and durability you’ve come to expect from the NSI acrylic powders. The formula is highly pigmented and is perfect for ombré, fades, blends and designs.  

The range includes 3 new shades: 

  • Pretty Dazzling (Opaque Peach)
  • Pretty Delicate (Translucent Pink)
  • Pretty Divine (Opaque White)

The Perfectly Pretty powders are available in 25g priced at £7.95 + VAT and can be used with any NSI liquid. Click here to shop! 

If you haven’t already, join our Facebook group NSI Nails UK to keep up to date with our latest products, connect with other nail technicians, gain useful advice & support and be inspired. Don’t forget to share your work with us on our Facebook and Instagram page.

Cash and Carry Manchester Reopening

NSI Cash and Carry Manchester Reopening date confirmed as Monday 15th June

We're excited to announce that from Monday 15th June we'll be able to welcome you back into our Manchester store!

We've implemented some measures to ensure your safety and the safety of our staff:

ℹ️ Sanitiser and antibacterial spray (for baskets) will be provided at the entrance of the store.

ℹ️ We'll be limiting the number of people in store at one time, this may mean you have to queue for a short time.

ℹ️ 2 metre social distancing guidelines have been put in place throughout the store.

ℹ️ At this time, we are taking card payments only.

ℹ️ Click & Collect is still available so if you would prefer for us to pick your order we can and we'll call you when it's ready to collect.

We're looking forward to serving you !

Customer Update May 2020

COMPANY UPDATE:

Order Processing & Deliveries

We are currently operating with reduced staff at our headoffice and warehouse and due to this and in-house safety guidelines we are unable to guarantee orders placed before 1pm for same day dispatch. Order processing for standard orders is currently taking 1-2 working days, if Next Day Delivery is selected at the checkout, orders will arrive the next working day after dispatch. If your order contains a college kit, please allow 7-10 working days for delivery.

Orders are now being dispatched Monday to Friday.

Contactless Click & Collect

After careful consideration and following assessments to ensure the safety of our customers and staff, we have now started to offer a Click and Collect service at our Manchester cash and carry available Monday to Friday. (The store will remain closed on Sundays).

Orders must be placed online or by phone and be prepaid by card.

When ordering online please select Click and Collect as delivery method. For collection the same day, orders must be placed before 2pm Monday to Thursday or 11am on Fridays. Orders placed after this time will be ready the next working day. 

When your order is packed and ready, we will call or text you to arrange collection. Please do not come to the store unless your collection has been arranged.

Once you arrive in our car park please stay in your vehicle and call us so we can place your order at the collection point, you can then follow the onsite social distancing signs to collect your order safely.

If you are unable to collect after arranging a collection or if you want to add to an order that has been placed please contact as soon as possible on 0800 8818469.

Training Courses

Unfortunately we have had to cancel all our courses until further notice. If you have recently booked onto a course or have already started your course with us, we will be in touch as soon as possible with rescheduled dates.

Customer Service

Our freephone line is still in use if you have any questions or queries - 0800 881 8469 and our live chat facility and Facebook messenger is also still in use, response times may be delayed as we are working operating on skeletal staff but we will try to get back to you as quickly as possible.

We'll continue to keep you updated and if you have any questions or need any product or technical advice we'll be active through our social media pages and our Facebook group: NSI Nails UK so please get in touch.

This is a difficult time for everyone within the industry and we thank all our customers for their loyalty and support. The whole team at NSI sends you their best wishes and look forward to serving you again soon.

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