Social media is an element of driving traffic to your service, whether you are a mobile nail technician or a salon owner, in today’s era it is a simple and effective way of increasing your marketing efforts. Whether you are just about to set up your social media or are looking to grow your social media presence, we have listed out a few tips to help you along the way. Hopefully these tips will help you keep on track with your social media profile. Being a nail technician, as well as having the skills to create amazing sets it’s just as important for you to have the ability to promote and market yourself.
1. Offering Valuable Content
The most common use of social media is using it as an online portfolio to show your work, but there are other types of content you could be delivering to raise awareness of your brand and to connect with your target market efficiently. Document your progress in your nail career, talk about that in your captions as you post. By sharing your nail journey, your followers learn more about you as a person and it builds a level of trust with them, as well as inspiring others. Keeping content varied will help keep your clients engaged and make a stronger social media profile. Once in a while, a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand.
The bio on social media profiles is an element which often can be overlooked. When people land on your page for the first time, the bio is one of the first things they will see. It’s important to make sure your bio is easy to read and points out exactly what you offer. In an attempt to attract new followers, you can entice them to like you on Facebook or Instagram by offering 10% off their next visit, by providing exclusive vouchers, it’s a good way of attracting new followers. Another way is by encouraging your existing clients to leave a review on Facebook and to take pictures online and share them with their followers. By reinforcing positive reviews on your social media, you are connecting with potential clients on an understanding level.
It is recommended that you stick with hashtags with a million or less posts in that category. It will be highly competitive if you use a common hashtag, therefore making it difficult for your posts to reach out to more people. You will find it easy to copy and paste the same hashtags and use them for every single one of your posts. However, there is a chance that Instagram sees this as spam content which may affect how many people see your photos and videos. Avoid using the same hashtags for every single instagram post. By using the right hashtags for your photos and videos, it will increase your reach to more potential clients who will discover, like, and engage with your posts. Using hashtags is a good way to point out your location. Your target clients in your city are within reach if you just find the right hashtags to connect with them. E.g. if your salon is located in Manchester, make sure you use the hashtags related to your city #manchester #citycentre
The Highlight section on instagram is the best way to provide new customers with more information about your services. Here is an example of some highlights you could create:
- Price List
- Behind The Scenes
- Before & After
Top Tip: Organise your popular set of nails into highlight stories. This will show new clients what you specialise in and it’s easy for the client to identify whether their needs will be matched by using your services. In a similar way,, you can use Facebook albums as a way of categorising your popular treatments/sets of nails.
2. First impression always count - layout
One important aspect of your social media profiles is the design element. When a prospecting client sees your social media, your facebook header and instagram feed will be the first element they will see, and we all know first impression is key. In essence, your social media reflects the standards you have set for your business. You don’t have to be a design pro to make your social media look professional and visually impressive. There are many tools out there which enable you to do so with ease. I would highly recommend Canva, as a great platform in editing graphics for your posts. You can find set dimensions for various social media profiles. Pinterest is also ideal for you to look for aesthetic layouts for your Instagram, you can choose a theme and recreate it using Canva.
Top Tip: Match the colour tones of your posts with the decor of your salon, this keeps your social media to look consistent and fits in with your brand. For example, if your salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea. Keep it consistent!
3. Scheduling your social media posts
The working life of a nail technician is a very busy one and it can be challenging to find the time to post regularly. There are tools out there which allow you to schedule Facebook and Instagram posts in advance like Hootsuite and Buffer. By using these scheduling systems, not only will this save you time but will also keep your social media profiles to look more consistent. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. For posts which you would want to post there and then, it’s best to use the story features on Facebook or Instagram. To keep things natural and ‘right at the moment’ feel.
Top Tip: Research or track the best times which work well for you. By scheduling, you have control in changing the times you post one week and on another week. From there, you can see what works best for you and which times do your posts receive the most engagement.
Hopefully this post has introduced you to some new tactics and will help you utilise social media to its fullest ability for marketing your salon.